Hitting TV Screens Next Month
As the first round of trade paperback collections for DC Comics “Rebirth” hit stores next month, several major American networks are set to air commercials promoting the release of the books.
AMC, IFC, TBS, TNT, TruTV, El Rey and Boomerang are all set to air eleven different commercials throughout January and February. Three commercials will highlight the “Rebirth” initiative while Batman, The Flash, Green Arrow, Justice League, Suicide Squad, Supergirl, Superman, and Wonder Woman will each receive their own specific commercial.
DC comics are also offering to help retailers run ads in local markets, offering co-op funds and store listings at the end of commercials.
Initially reported by Newsarama